Writing for the Internet is quite different to traditional forms of writing. Glasgow Web Design can help you write effective copy for your website, raising both the credibility and search engine ranking of your website.

Web Writing vs Traditional Writing
Studies have shown that people read text from a computer screen in a different way to text from printed materials. It is more difficult for the eye to read text from a computer monitor than from a book, and so reading takes longer. Instead of reading every word (as with a newspaper), computer users tend to scan through the page. So, for example, it is important to structure the content on your web pages.

Plain English
The Plain English Campaign has published guidelines on writing text that is clear and simple to understand. Following these guidelines makes text that is more concise, and that sounds more direct and honest.

Build your Credibility
It is possible to build the credibility of your website through writing effectively. Research from Stamford University shows several ways of making your website seem more credible, including conveying honesty or trustworthiness through text.

Higher Search Engine Ranking
Search Engines rank websites largely by the textual content they provide. Writing lean, relevant text using carefully chosen keywords can boost the ranking your website receives while making it more readable.